BRAND MANAGEMENT THE INDIAN CONTEXT
Y . L . R . Mooethi
9788125914273
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| Author(s) :- Y . L . R . Mooethi | Format :- Paperback |
| Publisher :- VIKAS PUB | |
| ISBN-13 :- 9788125914273 |
Description
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.