Heinemann Library-PUBLIC RELATIONS-CREATING AN IMAGE
Moi Ali
9780431098555
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| Author(s) :- Moi Ali | Format :- Paperback |
| Publisher :- HEINEMANN LIBRARY | |
| ISBN-13 :- 9780431098555 |
Description
The 'Influence and Persuasion' series examines how emotion and prejudice can be used to affect outcomes in war and peace, commerce and politics, and for good and for evil. Each title uses explanations and real-life examples to show how this art works, enabling readers to understand how influence and persuasion affect decisions.