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INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION

 Clow 

9789332518377

INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION -  Clow  - 9789332518377
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Author(s) :-  Clow  Format :- Paperback
Publisher :-  Pearson Education India; 6 edition Pub. Date :- 0000-00-00
ISBN-13 :- 9789332518377
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Description

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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