Hooked
Nir Eyal
9780241184837
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Rs. 4352.00
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| Author(s) :- Nir Eyal | Format :- Hardback |
| Publisher :- Penguin Books Ltd | Pub. Date :- 2014-11-06 |
| ISBN-13 :- 9780241184837 | Other ISBNs :- 9780241184837 |
| Dimensions :- 204 x 138 x 26 | |
| Weight :- 347 |
Description
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book reveals how successful companies create products people can't put down - and how you can too.
