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Nir Eyal

9780241184837

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Rs. 4352.00

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Additional Information
Author(s) :- Nir Eyal Format :- Hardback
Publisher :- Penguin Books Ltd Pub. Date :- 2014-11-06
ISBN-13 :- 9780241184837 Other ISBNs :- 9780241184837
Dimensions :- 204 x 138 x 26
Weight :- 347
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Description

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book reveals how successful companies create products people can't put down - and how you can too.

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